Trademarks and copyrights, so essential to a company’s legal foundation, are often misunderstood. Simply put:
- A trademark is a word, symbol or phrase that represents a company or its products and services. Trademarks help consumers identify a particular brand as opposed to a competitor’s.
- A copyright is the exclusive right to use an original creative work.
Consider “iPhone,” a trademark owned by Apple. The iPhone’s internal software is copyrighted by Apple. Without Apple’s ownership of both, competitors could develop and market inferior mobile phones as iPhones. The resultant confusion in the marketplace would cause untold damage to Apple and consumers alike.
Trademarks and copyrights hold value to an organization, sometimes amongst its most valuable assets. Thus, a company must protect them as it would any other property. In this digital age, where content propagates across the web at near light speed, trademark and copyright protection is more critical than ever.
Bowles Law provides superior legal counseling in trademark and copyright protection through Ms. Helena Kobrin, a specialist in this branch of law. Ms. Kobrin was instrumental in establishing protections for copyrights and trademarks on the Internet. She successfully represented plaintiffs in the first-ever copyright infringement suit over unauthorized Internet postings, a case that led to the 1998 Digital Millennium Copyright Act. The DMCA obligates internet service providers to block access to alleged infringing material or remove it from systems when notified of an infringement claim. From such experience, Ms. Kobrin’s first focus is to defeat demonstrated infringement without the potentially crushing expense of litigation.
Our firm’s legal services in this area include:
- Trademark and copyright registration and protection
- Trade secrets protection
- Licensing agreements
- Forceful action against infringers, including cease and desist letters and nullification of “fair use” claims